WIN

Book summary

A New York Times bestselling author, Dr. Frank Luntz, unparalleled communication
Using his study of excellence and superior communication skills, he tells us how top performers in all fields win. From politicians to business icons, CEOs to legendary sports stars and media legends, Luntz puts his stories in his own words, showing how important their operating and communication styles are to their success. Luntz makes it clear that following effective communication rules is imperative in every successful venture.

Luntz, author of Words That Work, offers you many new “words that work” for private one-on-one meetings with your boss, public presentations to hundreds of colleagues, or television shows reaching millions. There are dozens of tutorials and recommendations, and each directly demonstrates the nine core action-oriented principles of winning at all levels:

Being Human Centric, Breaking the Paradigm, Prioritization, Excellence, Partnerships, Passion, Persuasion, Persistence and Principled Actions. Winning is an unprecedented examination of the art, science, and language of winning and is a must-have for anyone who wants to understand and be like today's winners.